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2023 PRIM&R Annual Conference

Communication With the Public

Emerging Research Challenges and Breaking Issues

Research Conducted in the Digital World

G07 - [IN-PERSON/RECORDED] “Let Me Tell You About This Awesome Clinical Trial!” Exploring the Role of Social Media Influencers in Clinical Trial Recruitment

Wednesday, December 6, 2023
11:30 AM – 12:30 PM ET
Location: Room 143 AB
Human Subjects Research Deep Dive Series Live Session Recorded CIP Accredited
This session will be offered in-person and recorded for on-demand access by in-person PRIMR23 attendees registered for this day, and PRIMR23/SBER23 Virtual Meeting registrants.

In an effort to increase diversity in research and recruit hard-to-reach populations, a growing number of researchers, clinical trial institutions, and sponsors are turning to social media influencers with high numbers of followers to help spread the word about clinical trials and research participation. This session will explore how engaging social media influencers to recruit for clinical research demonstrates a potential to increase access to research for traditionally under-represented populations, and will also consider the potential dangers and pitfalls associated with this approach.

Learning Objectives:

  • Explore how to engage social media influencers to recruit for clinical research trials
  • Consider the potential dangers and pitfalls associated with this approach