E02 - [IN-PERSON/RECORDED] Digital Marketing Strategies for Research Participant Recruitment: Ethical Considerations, Efficacy Assessment, and Regulatory Compliance

This session will be offered in-person and recorded for on-demand access by in-person PRIMR23 attendees registered for this day, and PRIMR23/SBER23 Virtual Meeting registrants.

In this session, speakers will delve into the realm of digital marketing and its crucial role in recruiting study participants. Speakers will explore the intersection of digital marketing tools and research recruitment strategies, considering their potential benefits, challenges, and ethical considerations within the context of human subjects research. In addition, speakers will lead discussions on the application of technology-driven approaches, drawing parallels to commercial entities' practices while emphasizing the unique considerations that arise in recruiting research participants, and participants will critically assess the efficacy of various digital marketing techniques, equipping study teams and IRBs with effective methods to track and evaluate their impact. Attendees will gain insights into the utilization of robust assessment frameworks and explore practical approaches for measuring the success of their recruitment endeavors. The session will conclude with a comprehensive examination of the regulatory landscape surrounding the use of digital marketing tactics in research recruitment.